At Carob, we offer effortless matching “Mummy and Me” sets in organic fabrics, designed to help women rediscover their style while embracing the journey of motherhood.

Founded by stylist Holly Elgeti, Carob empowers women to feel confident and stylish, creating meaningful connections with their little ones through high quality, comfortable, sustainable outfits.

shop

1 4
White Puffed Sleeve Dress Dubai

Our Story

Hello, I'm Holly, founder of Carob. I spent a decade in the fashion industry, styling incredibly talented women like Perrie Edwards, Elizabeth Day, and Stacey Dooley, and I loved every moment. But when motherhood happened, it transformed everything! I took a step back, moved to Dubai, and focused on raising our young family.

This journey led me to create Carob—a brand where I blend my styling experience with a passion for helping women feel confident and connected in motherhood. Through Carob, I aim to inspire mums to rediscover their style and celebrate family with effortless, beautifully crafted pieces, including matching outfits that celebrate the joy of family.

Learn More

what our customers are saying

  • "No words to describe how beautiful it is and how good it looks on!"

    Eddie,

  • "Thank you for making this special size for me, it fits, I'm so Happy!!! I can't wait to wear it!!"

    Jenna,

  • "Love your stuff and have been wearing both outfits all summer! Super practical and cute!"

    Anna,

1 3

Our blog 🌻

1 3
Matching mother daughter dresses in Dubai

Our values lie in organic, made-to-order fashion

We're a community fuelled by love, sustainability, and design. Our Made-To-Order approach, using purely organic fabrics, ensures every part of our brand reflects these core values. Our mission? To inspire confidence and celebrate the beauty of motherhood, while safeguarding the planet for generations to come.

Read More