Hello, I'm Holly, founder of Carob. I spent a decade in the fashion industry, styling incredibly talented women like Perrie Edwards, Elizabeth Day, and Stacey Dooley, and I loved every moment. But when motherhood happened, it transformed everything! I took a step back, moved to Dubai, and focused on raising our young family.

This journey led me to create Carob—a brand where I blend my styling experience with a passion for helping women feel confident and connected in motherhood. Through Carob, I aim to inspire mums to rediscover their style and celebrate family with effortless, beautifully crafted pieces, including matching outfits that celebrate the joy of family.